00_DOUG_SeasonPassInfo_final.jpg

Lego Star Wars


THE ASK

Develop graphics, packaging and promotional materials for the LEGO Star Wars video game launch.

LEGO Star Wars launched its highly anticipated The Force Awakens video game, and we were tasked with developing video game packaging and promo materials, from posters to Kindle background screens. We sketched out compositions and worked with a 3D studio to make the characters come to life.

DELUXE_3D.jpg
DELUXE_3D_2up.jpg
Doug_LSW_BOB_DELUXE_Hero_Final.jpg
sketch.jpg

The sketches I drew above were rendered by an animation studio into the final character images below.


I designed posters featuring all the cool stuff that comes with the season pass and the Deluxe edition packaging.

Mockup.jpg
LSW_E3_May4th_Poster_11x17_Final_REFERENCE_ONLY_downsized.jpg
 

From tablet reader screens to animated gifs for social, we crafted lots of fun stuff to get the word out.

iPad-Mockup.jpg
 
Han_wink.gif

My Role: Senior Designer // Creative Director: Akira Takahashi