THE ASK

Bring goPuff, the online convenience store, into the real world with a pop-up bodega experience at MIA Fest.

GoPuff asked us to create an attention-grabbing VIP area at Made in America festival, so we built an eye-catching goDega where visitors could grab snacks, refreshments, and pose in front of an instagrammable neon wall. We occupied a 10’x10’ footprint and constructed the goDega in a speedy three weeks.

The goDega was conceived, designed and built 100% inside the agency studio. From candy dispensers to neon wall installation, our team designed everything from scratch and assembled all of the pieces by hand.

My Role: Senior Art Director // Production Lead: Steve Thompson // Creative Directors: Frances Beuche, Ari Garber